Mountain&Sea • Est. 20+ years

Magic Roll snacks.
Made with Mountain&Sea quality.

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Crispy Asian snacks. Distinct flavours.
Magic Roll — one recognisable Mountain&Sea character.

20+years of experience

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01 — Our story

More than a snack.
A crafted experience.

For more than 20 years, Mountain&Sea has created Asian snacks including Magic Roll and Niro, combining expressive flavour, trusted quality, and packaging with personality.

Made to stand out

Every pack carries its own colour, rhythm and flavour — all held together by one recognisable brand world.

20+years

Premium quality can still feel joyful.

02 — Through the years

A story still
in motion.

More than two decades of building flavour, character and trust.

20+ years ago

The beginning

Mountain&Sea begins a long-term focus on premium Asian snacking.

Across two decades

Flavour expands

A growing collection brings distinct flavour personalities into one cohesive brand family.

Today

Made for the world

A premium Asian snack brand with an international point of view.

03 — In numbers

✦20+

Years of experience

✦50M+

Snacks enjoyed

✦8

Countries

04 — The collection

Every pack has
its own energy.

Packaging takes centre stage, while each colour stays true to its flavour.

Mountain&Sea collection

One family.
Many expressions.

A spectrum of flavours, brought together by a confident packaging system.

Blue accentYellow accentRed accentGreen accentLime accentOrange accent

Magic Roll

Crispy seaweed snack

Packaging with personality

Every colour reveals a flavour.
Every flavour leaves an impression.

The product palette comes alive through layered glows, badges and details — while Mountain&Sea mint keeps the full experience connected.

05 — Mountain&Sea

Premium at heart.
Joyful by nature.

A world where confident flavour, thoughtful quality and expressive design meet.

Magic Roll snacks.Made with Mountain&Sea quality.

More than a snack.A crafted experience.

A story stillin motion.